Go to www.magnetU.com and click 'Access your social desires'. Select and define your social desires profile.
Then link your magnetU with your mobile (same as adding Bluetooth devices to your phone) - and you're all set!
No worries, you will be easily guided after clicking 'Access your Social desires'.
If you are in a rush, you can select your profile later and still use magnetU cheers to add new friends or exchange business cards just by clinking your magnetU with others.