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Red Herring announced its Top 100 award in recognition of the leading private companies from Europe, celebrating these startups' innovations and technologies across their respective industries.

The hype just can't seem to stop rather it's inviting more uniqueness and desirability to the products. Lets go through some of the gadgets that you can wear and enjoy your life as a tech-fashie.

magnetU is the world's first wearable social accessory that lets people wear their social desires....magnetU creates dynamic social proximity circles between people in the real world ...

magnetU connects you with similar people in your area, because diversity is overrated ...

Dec 6 is an exciting day my fellow blog readers! Why? magnetU announces its innovative wearable social device platform ...

If you want to serve as your own paparazzi - you'll now have a way thanks to magnetU ...

That scrabbling sound you're hearing is social networking clawing its way into the real world in the form of ...

There is an appeal to the idea of a device that would alert you when you were close...

Tiny Gadget Hooks You Up With Like-Minded People Nearby.

Watch Yaron Moradi, magnetU founder and CEO, at Calcalist financial news.

Imagine all the people whose paths cross each day. Among them are our future best friends, business partners, clients, and even dates. They are surely people who might play an important role in our lives. magnetU creates real dynamic social proximity networks between the people around us in the real world – called "pass it on", treating our social desires as a sixth sense, connecting users with people they like and even with businesses they're...

magnetU is a cool, wearable social device. Each small, stylish and eye-catching magnetU allows you to 'wear' your social desires - to define what you're into, what you're passionate about, what turns you on and what turns you off. From socializing and dating, to making sales and job-seeking - you can "put on" different social desires whenever the mood takes you. It all works through the fun concept of social match text messages - categorized as...

It was only a matter of time before your social desires became wearable! In a world
where social networking is now a significant part of our lives, magnetU takes online
social networks into the real world, letting people wear and unlock their social desires in
the first ever street network. magnetU is a small social networking device, based
around the concept of socializing...

It was only a matter of time before your social desires became wearable! In a world
where social networking is now a significant part of our lives, magnetU takes online
social networks into the real world, letting people wear and unlock their social desires in
the first ever street network. magnetU is a small social networking device, based
around the concept of socializing people with matched social desires. Users can connect with people they like and even with businesses they're fans of, thanks to its real-world social proximity networks (patent-pending).

How many times have you seen someone from across the other side of the room, and thought "I wonder if we're compatible?" How many times have you wondered about the cool places to hang out in your area? And it's not only that - there's a whole range of apps for your social desires - simply "cheers" your magnetU against another device, right there on the spot, just as you'd clink together two drinks and Voilà! You've just added each other as Facebook friends, Twitter followers, or exchanged your business details at a conference.

By taking online social networking to the real world, magnetU also lets you wear your Facebook, Twitter profiles (and others) when you're out and about. Take it out on campus, to clubs, bars, gigs, festivals - everywhere! Let magnetU work for you and make social matches with new people around you, anywhere you like. Then poke each other on the spot. Why not start making real valuable connections in the real world?

It all works thanks to the small magnetU device you carry around. It's bright, colorful, infinitely customizable, and best of all, is small enough to take everywhere. To the club, to the mall - even to the beach! What are social desires? They're all the things that define you - the music you're into, the places you hang out at, the things you're passionate about.

Just like changing from your school uniform into party clothes, you can "put on" different social desires profiles whenever the mood takes you. From socializing and dating, to making sales and job-seeking - it's all about matching your social desires. You can use magnetU to track down business partners, as well as someone to hang out with over coffee. Want to find clients for your industry niche? You can set your profile to look for just that kind of person. Want to find other people into your local band? Look no further than magnetU. Just interested in chatting? You can find someone else looking for just the same thing.

When someone with matched social desires is now within your magnetU network, you'll get a text message to your phone. Here's the fun part: magnetU was created with dozens of social match messages categorized as Attractive, Hot and Red-Hot. An attractive match means that you've got things in common - while a Red-Hot match means that there's no excuse for not getting in contact straight away! You'll be surprised where and when serendipity strikes you with an unplanned social match!

How do you get in touch? One click on the text message and you can poke each other on Facebook, Twitter or similar sites. Even more simply, you can drop them a text message straight back!

You can also upload all your matched friends and cheered buddies to the magnetU website, see the social match level you had in common and even their "flavors" - (cherry for Attractive, strawberry for Hot and chili-pepper for Red-Hot). This means you can keep in touch via your online social networks, bridging your real-world with the virtual.

magnetU is also about opening its social proximity network accessory to developers and allow the creation of further applications and games based on its unique concept - socialization in the real world, based on matched social desires within magnetU's social proximity networks.

A leap forward in location and social proximity networks

What makes magnetU really fit the real world is that it works for you. While people are dancing, talking, walking or just going about their business, magnetU creates dynamic social proximity networks between them, from people in the same place to other people potentially hundreds of meters away. The magnetU social proximity networks grow as you go about your daily activities, spreading across areas like a viral video, and creating networks as if by an invisible cable.

If we want social proximity networks to be feasible in the real world, we need them to work everywhere - indoors and outdoors (unlike GPS-based applications that mainly work outdoors due to GPS technology limitations), we need to finally solve the privacy concerns associated with location or proximity-based applications. What's more, we shall avoid draining mobile phone battery, due to the constant use of GPS. Also, you can't expect people to 'Check In' every one hundred meters to enter a new social proximity network. magnetU created its social proximity network using radio technologies (not GPS) and its patents pending social proximity networking algorithms create a street network that works indoors and outdoors, magnetU eliminates mobile battery draining and removes location privacy concerns - because it doesn't know or need to know where you are. Your location is simply not known to the magnetU network or system!

magnetU's patent pending 'pass-it-on' social proximity network is very dynamic. You don't even need to be in the exact same area as someone else to find out about them. People in the social proximity network can act as 'carriers' of other user's social desires profiles. This means you can 'carry' information about someone else's perfect social match into their own reception area. Imagine this is taking place on the scale of a city, with all the users going about their daily lives, and you've got a fascinating web of information. All these take place without you having to do a thing - just "Set it and forget it!". The patent-pending technology is already changing the game in the industry - many people simply can't believe it's been done! However, give it a try for yourself and you'll quickly see that the next big thing in social networking has clearly just landed. It's time to take your social desires onto the street!

Ready to get your own magnetU? If you want to know when magnetU arrives to your area follow us on twitter or email us at shop@magnetU.com

magnetU, the magnetU Logo, social desires and pass-it-on are trademarks or registered trademarks of MagnetU Mobile in the U.S. and other countries. Other names may be trademarks of their respective owners.

Contact
MagnetU Mobile
Sharon Wolf
sharonw@magnetU.com

magnetU is a cool, wearable social device. Each small, stylish and eye-catching magnetU allows you to 'wear' your social desires - to define what you're into, what you're passionate about, what turns you on and what turns you off. From socializing and dating, to making sales and job-seeking - you can "put on" different social desires whenever the mood takes you. It all works through the fun concept of social match text messages - categorized as Attractive, Hot and Red-Hot. Working in conjunction with your mobile phone, magnetU instantly connects you with the people you like. These are people who match your social desires, and who are in the magnetU social proximity network - from someone in the same place as you, to other people who are potentially hundreds of meters away.

The real-world is a dynamic place; some people stay put, while others move around, passing between one 'network' area and another. magnetU connects all these small networks into one huge social proximity network because people in the network can act as 'carriers' of other users' social desires profiles. This means that my magnetU can 'carry' the profiles of a group of people I just passed, to another group of people in my new reception area. My short walk connects these two networks together. This unique system is known as magnetU's 'Pass-It-On' - just one of the ways in which magnetU is revolutionalising real-world social networking. Best of all, this takes place without you having to do a thing - just "Set it and forget it!"

Because of all these features, magnetU is set to shake things up in the world of proximity marketing. This is widely recognized to be a growing market, with the sector to reach $750M by 2011 and nearly $6B by 2015. What's more, by 2015, proximity-based marketing will account for roughly 29% of all mobile marketing spending.

So what gives magnetU the edge over other kinds of proximity marketing? Simple: the way magnetU works means it lets businesses and retailers specifically target consumers based upon their social desires, their music, drinks or cloths style, as well as their wider consumer profile (age, gender, etc). Just have one tiny (5x3x1) magnetU at your store, go to magnetU.com to define your coupons or messages per group of users based on their gender, age and social desires (such as music, cloths, drinks they like and other) and your magnetU will send the coupon or message you defined to the mobile phone of the users in proximityof tens of meters from your business.

Thanks to magnetU, there's no risk of bombarding users with unwanted information. magnetU lets users decide whether they want to receive these kind of messages, while merchants can decide exactly what kind of customer demographic they want to send their promotions and business information to.

Coupons in general are a large and growing marketing strategy, one that magnetU allows retailers to build upon - and, more importantly, lets them perfectly tailor to customer needs when they are in proximity. Businesses can define exactly what kind of consumer group they'd like to focus on. Group coupons have been of increasing importance in recent years, and one way of thinking about magnetU is as a real-time street group coupons targeted to users specifics.

You can select exactly the right consumer base for you, and structure your discounts and promotions based upon a certain demographic - the drinks your consumer's like, the music they listen to, their hobbies, and so on. It's a strategy that's applicable to a whole range of businesses - from chain stores and restaurants to clubs and bars.

It's not just a one-way process - magnetU also lets you find out what your consumers want, and give it to them, thanks to its dynamic social proximity network. This is a dynamic system in which users desires are being continually monitored and compared. It's nothing short of a breakthrough in targeted localized mobile marketing!

In addition, the magnetU "cheers" function allows a fun and eye-catching way of passing on offers and discounts to certain selected customers. When the merchant and the customer cheers their magnetU by knocking their devices together (just as you'd 'cheers' two drinks) you can swap details, connect instantly via Facebook, Twitter and similar sites, and add each other as friends or followers. This can also be combined with discounts, coupons and other special offers. It's a way of connecting real-world buyers to the stores virtual community, and offers the perfect way of keeping in touch with genuine clients. In the same way, through the magnetU proximity network, customers can be informed of new stock, special offers, and other information, both on-line, and when they're in close proximity to the store or outlet.

For the merchant, one of the additional advantages of magnetU is the low installation costs. There's no need to install any additional infrastructure or wireless equipment, aside from having a tiny magnetU device in the store itself.

Thanks to the ease with which profiles can be created, magnetU opens the door for all kinds of customer reward schemes, loyalty programs and proximity marketing strategies. Unlike other variations on proximity marketing, magnetU enables advertising based on users' social desires and actual store proximity. Customers can be targeted both indoors and outdoors.

Because magnetU isn't based on GPS, it neatly side-steps many of the associated problems. There are no privacy concerns regarding other people being aware of your physical location, since this kind of information simply isn't known by magnetU. Plus, unlike GPS based systems, magnetU won't drain your mobile phone battery, and it works perfectly both indoors and out, wherever whatever kind of business you might be - it works for shopping malls, chain stores, boutique outlets and basement bars. For the very first time, the magnetU social network brings together all the advantages of proximity marketing, forming a real bridge between real-world merchants and online social networking.

Ready to get your own magnetU? If you want to know when magnetU arrives to your area follow us on twitter or email us at shop@magnetU.com

magnetU, the magnetU Logo, social desires and pass-it-on are trademarks or registered trademarks of MagnetU Mobile in the U.S. and other countries. Other names may be trademarks of their respective owners.

Contact
MagnetU Mobile
Sharon Wolf
sharonw@magnetU.com

Imagine all the people whose paths cross each day. Among them are our future best friends, business partners, clients, and even dates. They are surely people who might play an important role in our lives. magnetU creates real dynamic social proximity networks between the people around us in the real world – called "pass it on", treating our social desires as a sixth sense, connecting users with people they like and even with businesses they're fans of. How does it work? By letting people 'wear' and unlock their social desires in the first ever street network!

magnetU is a cool, wearable social device. Each small, stylish and eye-catching magnetU allows you to 'wear' your social desires – to define what you're into, what you're passionate about, what turns you on and what turns you off. From socializing and dating, to making sales and job-seeking – you can "put on" different social desires whenever the mood takes you. It all works through the fun concept of social match text messages - categorized as Attractive, Hot and Red-Hot. Working in conjunction with your mobile phone, magnetU instantly connects you with the people you like. These are people who match your social desires, and who are right now in the magnetU social proximity network – from someone in the same place as you, to other people who are potentially hundreds of meters away.

In other words, it's a way of taking your online social networks (Facebook, Twitter, etc) out onto the street, wearing your social desires when you are out and about, indoors and outdoors. magnetU's patent-pending social proximity algorithms create dynamic social proximity networks with the people around you, using its 'pass-it-on' patent-pending and wireless radio technology that's not found in mobile phones. This allows the magnetU social proximity network to work in a broadcast mode, a kind of automatic "check in", which means users don't have to do a thing. "We wanted to build a concept that really works in out-of-the-home situations and that fits the social life in the real world. While people are dancing, walking, drinking, talking - magnetU works for them, automatically exchanging and comparing users' social desires over the magnetU "pass it on" networks and connect users with mutually matched social desires automatically and instantly. It's also based around a forward-thinking business model that gives mobile operators and retail channels real benefits to create social proximity networks together with us in the real world and bridge our real life with the virtual online social networks.

"Lots of companies are trying to create location-based services using GPS," says Yaron Moradi, CEO and co-founder of magnetU. "The problem with GPS is that it doesn't fit social proximity networks. If you've used GPS-based apps, then you know that GPS doesn't work indoors, gives inaccurate locations, drains mobile phone battery and raises real privacy issues. We've eliminated all these problems with a concept and product that works for you, while location privacy concerns are eliminated because magnetU simply doesn't know your location," Yaron explains.

It could find your next business partner, or your next relationship; your next big night out or your next pair of shoes. Since magnetU exchanges social desires over the proximity network, you can also get coupons from stores in real proximity, targeted at your consumer profile, such as what type of deals you look for, the clothes you like, the food or drink you prefer, your gender, age, etc. magnetU sifts through the mountain of information that's out there on the street, and filters out only what's relevant to you. Start making real valuable connections in the real world! "One of the main challenges facing social proximity companies is how to create a large group of users, fast", says Yaron. "If I download an app and I see no one around me, blogs and users will be quick to criticize the app. While creating magnetU, our first thought was how we can create a large number of users. This led us to come up with a product that people would actually want to carry, but also based around a viable business model. Yes, applications are free, but if you download an app and see no one around you, you won't use it. For this reason we built magnetU in a way that will allow cooperation with large companies with access to large customer bases. By creating an interest for mobile operators and retail channels to work with magnetU and build social proximity networks together , users will be able to get magnetU from their mobile operators, even as a package together with their new mobile phone. magnetU is an eye-catching product, a cool gadget that can be worn like a fashion accessory. People have online identities thanks to Facebook and Twitter, and we allow them to wear these, building social proximity networks when they are out and about. You simply wear your social desires and let your magnetU work for you – it's almost like your sixth sense."

To set the scene, imagine a casual weekend enjoying drinks at a bar. Your magnetU can work for you, exchanging social desires over the magnetU social network, where you actually take a drink. It allows easy communication thanks to the tools already built into your mobile phone and through its fun social match messages – Attractive, Hot and Red-Hot - which tell you how compatible you are with other people, and in what ways you might get along. Poking someone on Facebook is great, but hooking up with them when you're in the same bar is much more gratifying!

Say you're at a business conference, surrounded by 20,000 other people. How many of these could be your next business partners? By wearing your magnetU business desires profile, you can now be part of the conference social proximity network. While you're walking around, magnetU is busy exchanging and comparing your business desires over the dynamic network – it's as though you're all connected through invisible network cables. Once there's a mutual match with someone else, your magnetU will communicate with your mobile phone and you'll receive a text message. Click on the message and you'll be able to see the other person on Facebook, Linkedin or other sites. This is what social proximity networks are all about!

If you wear magnetU 'cheers' app, you also can 'cheers' your magnetU with other people, just as you'd clink together two drinks. Voilà! You've just added each other as Facebook friends, Twitter followers, or exchanged your business details at a conference.

Plus, there's plenty of scope for new real-world social applications. Developers are able to come up with brand new profiles – and, best of all, it's as easy as creating an html form.

The magnetU 'Pass-It-On' social proximity network

magnetU creates dynamic social proximity networks between people in the real world, whether they're in close range or potentially hundreds of meters away. magnetU creates dynamic networks with the people around you– indoors or outdoors, wherever you are, without even knowing your actual location!

The magnetU's patent-pending social proximity network algorithms, working over a 2.4GHz standard radio (from NXP), can broadcast and exchange information very quickly between large groups of users, without draining battery power. It's an effective solution that simply isn't possible with GPS or Bluetooth.

The magnetU social network grows as you go about your daily activities, spreading across areas like a viral video. You want to be 'in', simply switch your magnetU to 'in'. If you don't want to be part of the network, simply switch your magnetU to 'out'.

The real-world is a dynamic place; some people stay put, while others move around, passing between one 'network' area and another. magnetU connects all these small networks into one huge social proximity network because people in the network can act as 'carriers' of other users' social desires profiles. Because it's still a proximity network, profiles are kept only for a certain length of time. This means that my magnetU can 'carry' the profiles of a group of people I just passed, to another group of people in my new reception area. My short walk connects these two networks together (a unique system known as magnetU 'Pass-It-On'). Imagine this taking place on the scale of a city, with every user going about their daily lives - it all adds up to a huge web of information! Indoors, outdoors, at the mall, beach or club, magnetU lets you wear and unlock your social desires! All this takes place without you having to do a thing – just "Set it and forget it!"

Ready to get your own magnetU? If you want to know when magnetU arrives to your area follow us on twitter or email us at shop@magnetU.com

magnetU, the magnetU Logo, social desires and pass-it-on are trademarks or registered trademarks of MagnetU Mobile in the U.S. and other countries. Other names may be trademarks of their respective owners.

Amsterdam, Netherlands - Red Herring announced its Top 100 award in recognition of the leading private companies from Europe, celebrating these startups' innovations and technologies across their respective industries.

Red Herring's Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe magnetU embodies the vision, drive and innovation that define a successful entrepreneurial venture. magnetU should be proud of its accomplishment, as the competition was the strongest it has ever been."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.



About magnetU:

magnetU is a wearable social device that works with smart phones, and for the first time lets people wear their 'social desires' and bring Facebook, Google, Linkedin and others to the street, into real-world social proximity circles, to match their social desires.

Based on its innovative dynamic social proximity circles technology, magnetU uses the people movement to create proximity circles with people around. These social proximity circles (patent-pending) grow and shrink automatically and dynamically as people walk and visit places. Each user in the magnetU social proximity networks and circles serves as a carrier and router of others so the circles grow and shrink viral by the dynamic movement of people in the real world.

We think it's time for our social desires to become wearable. magnetU users can "put on" various social desires on their magnetU - from social and dating, to special 'social desires' by branding companies who can now build fan communities in the real world.

magnetU lets people 'wear' their social desires, hit the street and level up their popularity with people they like in the real-world through a new, fun, valuable social matches concept that magnetizes people with matched social desires.

www.magnetU.com



About Red Herring:

Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.
For more information, visit http://www.redherring.com



For more information:

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press@magnetU.com
T: +972 54 667 5500